Our Story
Creating unforgettable moments in Sarasota
Who We Are
Born from a love of celebration
The Wave Events was founded in 2018 by Crystal and Beth, two friends who shared a passion for creating beautiful, meaningful gatherings. What started as helping friends and family plan their weddings quickly grew into a full-service event planning company.
Based in beautiful Sarasota, Florida, we draw inspiration from our coastal surroundings—the warm sunsets, the relaxed elegance, and the natural beauty that makes this area so special. We bring that same sense of refined ease to every event we create.
Today, we've had the privilege of planning over 150 events, from intimate beach ceremonies to grand ballroom receptions. But no matter the scale, our approach remains the same: listen closely, plan meticulously, and create something truly memorable.
Our Team
The Faces Behind The Wave
Passionate planners dedicated to making your vision a reality
Crystal
Co-Founder & Lead Planner
With over a decade of experience in hospitality and event management, Crystal brings meticulous organization and creative vision to every celebration. Her passion for bringing people together drives The Wave Events' commitment to excellence.
Beth
Co-Founder & Design Director
Beth's background in interior design and styling gives each event its distinctive aesthetic. She has an eye for detail and a talent for transforming spaces into unforgettable settings that reflect each client's unique personality.
Our Mission
"To create unforgettable celebrations that reflect your unique story, bringing together elegance, warmth, and meticulous planning to craft moments you'll cherish forever."
What We Believe
Personal Touch
Every event is unique. We take the time to understand your vision and bring it to life with care and attention.
Coastal Elegance
Inspired by Sarasota's natural beauty, we create refined celebrations that feel both sophisticated and relaxed.
Attention to Detail
From the smallest accent to the grandest gesture, we ensure every element is thoughtfully considered.
Stress-Free Experience
Planning an event should be enjoyable. We handle the logistics so you can focus on celebrating.
Why The Wave
What Sets Us Apart
Local Expertise
We know Sarasota inside and out—the best venues, vendors, and hidden gems that will make your event truly special.
Full-Service Planning
From initial concept to final farewell, we handle every detail so you can focus on enjoying your celebration.
Curated Vendor Network
Years of relationships with the area's finest caterers, florists, photographers, and entertainers.
Transparent Pricing
Clear, upfront pricing with no hidden fees. We work within your budget to maximize every dollar.
Day-of Coordination
On your event day, we're there from setup to cleanup, ensuring everything runs smoothly.
Personal Connection
We limit the number of events we take on to give each client the attention they deserve.
